Publicaties & Presentaties
PUBLICATIES
- Bronner, F. (2004). Customer magazines: a tool to create loyalty. In: P.C. Neijens, C. Hess, B. van den Putte & E.G. Smit, Content and Media Factors in Advertising. Amsterdam: Het Spinhuis Publishers.
- Neijens, P.C. & E.G. Smit (2003). Audience reactions towards non-spot advertising: influence of viewer and program characteristics. In: F. Hansen & L. Bech Christensen, Branding and advertising, pp 266-283. Copenhagen: CBS Press.
- Reijmersdal, E. van, P.C. Neijens, & E.G. Smit (2005). Readers’ Reactions to Mixtures of Advertising and Editorial Content in Magazines. Journal of Current Issues and Research in Advertising, 27 (2), 39-53.
PRESENTATIES