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Overzicht publicaties
ISI-ranked Journal Publications
  • Moorman, M., Neijens, P.C. & Smit, E.G. (2006). The Effects of Program-Involvement on Commercial Exposure and Recall in a Naturalistic Setting. Journal of Advertising (submitted 2004, accepted 2006).
  • Reijmersdal, E. van, Neijens, P.C. & Smit, E.G. (2006). Effects of TV Brand Placements on Brand Image. Psychology & Marketing (submitted summer 2005, accepted 2006).

  • Neijens, P.C. & Smit, E.G. (2006). Dutch Public Relations Practitioners and Journalists: Antagonists No More. Public Relations Review, 32 (3) (submitted November 2005, accepted May 2006).

  • Smit, E.G., Bronner, F. & Tolboom, M. (2006). Brand Relationship Quality and Its Value for Personal Contact. Journal of Business Research (submitted August 2005, accepted May 2006).
  • Smit, E.G., Van Meurs, A. & Neijens, P.C. (2006). Effects of Ad Likeabilty: A 10-Year Perspective. Journal of Advertising Research, 46 (1), 73-83.
  • Moorman, M., Neijens, P.C. & Smit, E.G. (2005). The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block. Journal of Advertising Research, 45 (1), 49-59.
  • Moorman, M., Neijens, P.C., & Smit, E.G. (2002). The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude Toward the Ad in a Real-Life Setting. Journal of Advertising, 31 (4), 27-40.
  • Smit , E.G. & Neijens, P.C. (2000). Segmentation based on Affinity for Advertising. Journal of Advertising Research, 40 (4), 35-43.
Currently Under Review (ISI-ranked)
  • Reijmersdal, E. van, Neijens, P.C. & Smit, E.G. Brand Integration in Magazines: Effects of Commerciality on Format Perception and Evaluation. Journal of the Academy of Marketing Science (submitted March 2006, revise and resubmit June 2006)
Peer Reviewed Journal Articles (not ISI-ranked)
  • Reijmersdal, E. van, Neijens, P.C. & Smit, E.G. (2005). Readers' Reactions to Mixtures of Advertising and Editorial Content in Magazines: Effects of Ad Format and Magazine Characteristics. Journal of Current Issues and Research in Advertising, 27 (2), 39-52.